marketing strategies
State of Crowdfunding: crowdfunding trends in Europe
State of Crowdfunding is a report that frames crowdfunding trends in Europe right now from a platform perspective.
Francesca Bello
December 6, 2023
marketing strategies
how to find investors
Referral marketing for crowdfunding
Doing an equity crowdfunding campaign means talking about themselves, that is, about the company, the project behind it, and the values that drive it. Crowdfunding, in fact, is first and foremost a marketing operation. Among the strategies one can adopt is what is known as "referral marketing", which is nothing more than a sophistication of the famous word-of-mouth mechanism.
Francesca Bello
November 30, 2023
customer
Success stories: Cam.TV STO crowdfunding
Cam.TV is a social platform dedicated to creators and professionals created with the goal of providing a space where they can publish and earn money with their content. In 2021, it launches a fundraising campaign through STO to implement the platform's functionality and improve copyright protection for creators.
Francesca Bello
November 22, 2023
crowdfunding case studies
Success stories: Brewdog crowdfunding case study
The name Brewdog is linked to perhaps the world's most celebrated crowdfunding campaigns, which have become a veritable model for successful marketing strategy in equity crowdfunding and beyond.
Francesca Bello
October 26, 2023
crowdfunding case studies
Success stories: Lindo's crowdfunding campaign
Lindo is the project of startup Giacal Ltd. to provide professional home cleaning services, which conducted a successful equity crowdfunding campaign in late 2022.
Francesca Bello
October 19, 2023
how to find investors
Success stories: Mosaico Spirits' crowdfunding case study
Mosaico Spirits is an innovative startup that has patented a new gin production technique and ran a successful crowdfunding campaign in early 2023
Francesca Bello
September 21, 2023
customer
Success stories: Bookdealer's crowdfunding
Bookdealer is the marketplace for independent bookstores that in the fall of 2022 conducted a successful equity crowdfunding campaign to finance its growth.
Francesca Bello
September 13, 2023
how to find investors
How to find investors with account based marketing
You can create B2B marketing strategies to find customers and investors even without advertising expenses, thanks to account-based marketing.
Francesca Bello
August 10, 2023
how to find investors
How to raise capital through marketing and sales processes
In order to raise capital, it is essential to have well-defined marketing and sales processes in place in the company, which once implemented will be instrumental in improving the efficiency of sales strategies forever.
Francesca Bello
August 2, 2023
how to raise capital
Capital raising strategies: the 8 pillars
Raising capital for a startup or company at any stage of development should not just be a tedious necessity to survive and grow, but part of a structured marketing and sales strategy.
Francesca Bello
May 17, 2023
