Creating a community of "true fans" around your brand is crucial to its long-term success, but it requires time and effort. This is where crowdfunding can come to the rescue, a tool that serves not only to raise capital, but also to build a solid and lasting relationship with one's most loyal customers.
A crowdfunding campaign to raise capital is first and foremost a marketing operation, which must be fueled with a robust communication strategy.
Community Based Businesses prove to be the most successful today. Apple and Tesla are the two most famous examples, which owe their success not only to their philosophy and products, but to having turned customers into loyal supporters and followers who identify with values. Creating a community takes time, effort, and capital, but it is not a goal within the reach of only large corporations.
Substack is a U.S.-based platform that offers companies and journalists the opportunity to publish newsletters and other content for free, earning on readers' subscriptions.
The hottest topic for entrepreneurs entering online capital raising is the sketch of the crowdfunding investor.
Crowdfunding is a financial and marketing tool that is a highly challenging and significant activity in the life of a business, so inevitably it can have pros and cons.
Account Based Marketing is a B2B marketing and sales strategy that is an alternative to the classic purchase of online and offline advertising space, allowing you to bypass high advertising costs and reach a carefully selected target audience based on your needs.
The press release is an effective tool for promoting one's crowdfunding campaign, which is based on the so-called principle of social proof.
Affiliate marketing is a strategy for promoting a crowdfunding campaign beyond the company's circle of contacts.
Rewards are an essential tool for making investor research effective and efficient in all types of crowdfunding campaigns.
Turbo Crowd is the first crowdfunding marketing consulting company and is a trademark owned by Italia Digitale SRL.
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