marketing strategies

crowdfunding pros and cons
crowdfunding advantages

Crowdfunding: pros and cons

Crowdfunding is a financial and marketing tool that is a highly challenging and significant activity in the life of a business, so inevitably it can have pros and cons.

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account based marketing
how to raise capital

Account based marketing for capital raising

Account Based Marketing is a B2B marketing and sales strategy that is an alternative to the classic purchase of online and offline advertising space, allowing you to bypass high advertising costs and reach a carefully selected target audience based on your needs.

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referral marketing crowdfunding
how to find investors

Referral marketing for crowdfunding

Doing an equity crowdfunding campaign means talking about themselves, that is, about the company, the project behind it, and the values that drive it. Crowdfunding, in fact, is first and foremost a marketing operation. Among the strategies one can adopt is what is known as "referral marketing", which is nothing more than a sophistication of the famous word-of-mouth mechanism.

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successful crowdfunding Cam.TV
customer

Success stories: Cam.TV STO crowdfunding

Cam.TV is a social platform dedicated to creators and professionals created with the goal of providing a space where they can publish and earn money with their content. In 2021, it launches a fundraising campaign through STO to implement the platform's functionality and improve copyright protection for creators.

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crowdfunding success brewdog
crowdfunding case studies

Success stories: Brewdog crowdfunding case study

The name Brewdog is linked to perhaps the world's most celebrated crowdfunding campaigns, which have become a veritable model for successful marketing strategy in equity crowdfunding and beyond.

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