An effective landing page is an essential tool for the success of a crowdfunding campaign, as it is the first point of contact between the project and potential backers.
Establishing the capital-raising goal for a crowdfunding campaign is a crucial step because it influences the perception of the project by potential backers and the ultimate success of the campaign.
Promoting the crowdfunding campaign on social media is crucial: whatever the target audience of potential investors is for a company today, it is sure to be found (also) on social.
In this article we will focus on practical examples of reward crowdfunding campaigns, to understand in what cases this type of capital raising is useful and what strategies are successful.
Turbo Crowd is a marketing consulting firm specialized in crowdfunding. It provides strategic and practical support to companies that want to launch a crowdfunding campaign and need to build a marketing strategy to attract investors.
In this article we tell how we were able to effectively manage enrollments and communications for our client Forever Bamboo's webinars through an elaborate marketing automation strategy.
Creating a community of "true fans" around your brand is crucial to its long-term success, but it requires time and effort. This is where crowdfunding can come to the rescue, a tool that serves not only to raise capital, but also to build a solid and lasting relationship with one's most loyal customers.
A crowdfunding campaign to raise capital is first and foremost a marketing operation, which must be fueled with a robust communication strategy.
Community Based Businesses prove to be the most successful today. Apple and Tesla are the two most famous examples, which owe their success not only to their philosophy and products, but to having turned customers into loyal supporters and followers who identify with values. Creating a community takes time, effort, and capital, but it is not a goal within the reach of only large corporations.
Substack is a U.S.-based platform that offers companies and journalists the opportunity to publish newsletters and other content for free, earning on readers' subscriptions.
Turbo Crowd is the first crowdfunding marketing consulting company and is a trademark owned by Italia Digitale SRL.
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