The least efficient way to do crowdfunding capital raising is to consider it an extraordinary, tedious but necessary operation. The most efficient one is to make capital raising a business asset.
Affiliate marketing is a strategy for promoting a crowdfunding campaign beyond the company's circle of contacts.
Rewards are an essential tool for making investor research effective and efficient in all types of crowdfunding campaigns.
Reward crowdfunding is a useful tool to build a community of people who are passionate about our product/service, and consequently to expand the customer base.
Doing an equity crowdfunding campaign means talking about themselves, that is, about the company, the project behind it, and the values that drive it. Crowdfunding, in fact, is first and foremost a marketing operation. Among the strategies one can adopt is what is known as "referral marketing", which is nothing more than a sophistication of the famous word-of-mouth mechanism.
The name Brewdog is linked to perhaps the world's most celebrated crowdfunding campaigns, which have become a veritable model for successful marketing strategy in equity crowdfunding and beyond.
Lindo is the project of startup Giacal Ltd. to provide professional home cleaning services, which conducted a successful equity crowdfunding campaign in late 2022.
Mosaico Spirits is an innovative startup that has patented a new gin production technique and ran a successful crowdfunding campaign in early 2023
Before and after a crowdfunding campaign, it is necessary to comply with a number of bureaucratic requirements and deal with some legal issues that may seem tedious or thorny but are essential for a smooth, safe, and efficient campaign.
Bookdealer is the marketplace for independent bookstores that in the fall of 2022 conducted a successful equity crowdfunding campaign to finance its growth.
Turbo Crowd is the first crowdfunding marketing consulting company and is a trademark owned by Italia Digitale SRL.
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