Reward crowdfunding is a useful tool to build a community of people who are passionate about our product/service, and consequently to expand the customer base.
Doing an equity crowdfunding campaign means talking about themselves, that is, about the company, the project behind it, and the values that drive it. Crowdfunding, in fact, is first and foremost a marketing operation. Among the strategies one can adopt is what is known as "referral marketing", which is nothing more than a sophistication of the famous word-of-mouth mechanism.
The name Brewdog is linked to perhaps the world's most celebrated crowdfunding campaigns, which have become a veritable model for successful marketing strategy in equity crowdfunding and beyond.
Lindo is the project of startup Giacal Ltd. to provide professional home cleaning services, which conducted a successful equity crowdfunding campaign in late 2022.
Mosaico Spirits is an innovative startup that has patented a new gin production technique and ran a successful crowdfunding campaign in early 2023
Before and after a crowdfunding campaign, it is necessary to comply with a number of bureaucratic requirements and deal with some legal issues that may seem tedious or thorny but are essential for a smooth, safe, and efficient campaign.
Bookdealer is the marketplace for independent bookstores that in the fall of 2022 conducted a successful equity crowdfunding campaign to finance its growth.
You can create B2B marketing strategies to find customers and investors even without advertising expenses, thanks to account-based marketing.
In order to raise capital, it is essential to have well-defined marketing and sales processes in place in the company, which once implemented will be instrumental in improving the efficiency of sales strategies forever.
The S.A.F.E agreement and equity crowdfunding are both capital-raising instruments that lead towards enlarging the shareholder base of a company, but through very different routes. It is because of these differences that they can be two complementary instruments, rather than mutually exclusive, and enrich a company's capital-raising opportunities.
Turbo Crowd is the first crowdfunding marketing consulting company and is a trademark owned by Italia Digitale SRL.
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