Creating a community of "true fans" around your brand is crucial to its long-term success, but it requires time and effort. This is where crowdfunding can come to the rescue, a tool that serves not only to raise capital, but also to build a solid and lasting relationship with one's most loyal customers.
Mamma Toscana is a new restaurant format born in 2021, which successfully concluded an equity crowdfunding campaign in 2024. It is not a restaurant, because the service is fast, but the heart of the concept is the revival of traditional recipes with a modern twist and in a streamlined mode.
In order to understand crowdfunding and its potential, it is enough to know a few rules and some basic principles that are key to its operation: we gather them in this article by answering crowdfunding FAQs.
In most cases, crowdfunding portals conduct a careful evaluation of projects before deciding whether or not to host them on their site, taking into account factors such as the growth potential of the venture and the financial results achieved.
One of the concepts that aspiring startuppers have to deal with when seeking capital for their business is that of pre-money valuation.To get a complete picture of the topic, one must understand the difference between pre-money and post-money value of a company.
Community Based Businesses prove to be the most successful today. Apple and Tesla are the two most famous examples, which owe their success not only to their philosophy and products, but to having turned customers into loyal supporters and followers who identify with values. Creating a community takes time, effort, and capital, but it is not a goal within the reach of only large corporations.
The hottest topic for entrepreneurs entering online capital raising is the sketch of the crowdfunding investor.
Account Based Marketing is a B2B marketing and sales strategy that is an alternative to the classic purchase of online and offline advertising space, allowing you to bypass high advertising costs and reach a carefully selected target audience based on your needs.
The press release is an effective tool for promoting one's crowdfunding campaign, which is based on the so-called principle of social proof.
An accurate pre-money valuation before a financing round is most important for both the company itself and potential investors.
Turbo Crowd is the first crowdfunding marketing consulting company and is a trademark owned by Italia Digitale SRL.
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