Politecnico di Milano's 2024 crowdinvesting report shows a decline in equity crowdfunding and continued growth in real estate.
Each year the Crowdfunding Research Center publishes the European Crowdfunding Market Report, a document that analyzes the crowdfunding situation in Europe based on the previous year's data provided by platforms.
A crowdfunding platform is a “crowdfunding service provider” through a publicly accessible web portal. But what is its role in a campaign?
In most cases, crowdfunding portals conduct a careful evaluation of projects before deciding whether or not to host them on their site, taking into account factors such as the growth potential of the venture and the financial results achieved.
Lending crowdfunding is the capital raising model that traces the pattern of lending: the company launching the campaign on one of the available lending crowdfunding platforms collects money on loan from participants and then pays it back at maturity with pre-determined interest.
Donation crowdfunding is fundraising for social, charitable or cultural causes that can take place on specific online donation crowdfunding platforms.
Reward crowdfunding is a capital-raising model based on the promise of a reward: the company recognizes a prize (reward) to those who decide to support the realization of a product (more rarely a service) with a cash contribution. The collection usually takes place on reward crowdfunding platforms that act as a conduit between the company and its supporters.
There are 51 Italian crowdfunding platforms authorised by Consob as of 2022, according to the Politecnico di Milano report on crowdinvesting.
Turbo Crowd is the first crowdfunding marketing consulting company and is a trademark owned by Italia Digitale SRL.
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