Reward crowdfunding is a capital-raising model based on the promise of a reward: the company recognizes a prize (reward) to those who decide to support the realization of a product (more rarely a service) with a cash contribution. The collection usually takes place on reward crowdfunding platforms that act as a conduit between the company and its supporters.
The press release is an effective tool for promoting one's crowdfunding campaign, which is based on the so-called principle of social proof.
An accurate pre-money valuation before a financing round is most important for both the company itself and potential investors.
The least efficient way to do crowdfunding capital raising is to consider it an extraordinary, tedious but necessary operation. The most efficient one is to make capital raising a business asset.
Cesynt Advanced Solutions is an ICT consulting and services company that was the first Italian SME to crowdlist.
Rewards are an essential tool for making investor research effective and efficient in all types of crowdfunding campaigns.
State of Crowdfunding is a report that frames crowdfunding trends in Europe right now from a platform perspective.
Doing an equity crowdfunding campaign means talking about themselves, that is, about the company, the project behind it, and the values that drive it. Crowdfunding, in fact, is first and foremost a marketing operation. Among the strategies one can adopt is what is known as "referral marketing", which is nothing more than a sophistication of the famous word-of-mouth mechanism.
Cam.TV is a social platform dedicated to creators and professionals created with the goal of providing a space where they can publish and earn money with their content. In 2021, it launches a fundraising campaign through STO to implement the platform's functionality and improve copyright protection for creators.
The name Brewdog is linked to perhaps the world's most celebrated crowdfunding campaigns, which have become a veritable model for successful marketing strategy in equity crowdfunding and beyond.
Turbo Crowd is the first crowdfunding marketing consulting company and is a trademark owned by Italia Digitale SRL.
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