Communication for crowdfunding: strategies
March 21, 2024
A crowdfunding campaign to raise capital is first and foremost a marketing operation, which must be fueled with a robust communication strategy.
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How to successfully pass the selection process of a crowdfunding platform?
March 14, 2024
In most cases, crowdfunding portals conduct a careful evaluation of projects before deciding whether or not to host them on their site, taking into account factors such as the growth potential of the venture and the financial results achieved.
Difference between pre-money value and post-money value
March 14, 2024
One of the concepts that aspiring startuppers have to deal with when seeking capital for their business is that of pre-money valuation.To get a complete picture of the topic, one must understand the difference between pre-money and post-money value of a company.
Success stories: Substack crowdfunding case study
March 6, 2024
Substack is a U.S.-based platform that offers companies and journalists the opportunity to publish newsletters and other content for free, earning on readers' subscriptions.
How to successfully match work for equity and crowdfunding
March 1, 2024
Work for equity is a practice that allows companies to remunerate their employees and contractors by offering them company shares instead of money. It is also a great complementary tool to a SAFE or equity crowdfunding campaign, if used in the right way.
Crowdfunding to improve your credit rating
February 29, 2024
It can be difficult for a startup or SME in Italy to gain access to bank credit because the parameters required to have a good credit rating are often unattainable and the conditions to be met following any financing are onerous for these types of companies.
The client, or potential client, as a crowdfunding investor
February 19, 2024
The hottest topic for entrepreneurs entering online capital raising is the sketch of the crowdfunding investor.
Crowdfunding: pros and cons
January 30, 2024
Crowdfunding is a financial and marketing tool that is a highly challenging and significant activity in the life of a business, so inevitably it can have pros and cons.
How to develop your business using crowdfunding
January 22, 2024
Crowdfunding is an ideal tool not only for the start-up phase of an entrepreneurial project, but also for its subsequent development.
Account based marketing for capital raising
January 18, 2024
Account Based Marketing is a B2B marketing and sales strategy that is an alternative to the classic purchase of online and offline advertising space, allowing you to bypass high advertising costs and reach a carefully selected target audience based on your needs.
