Turbo Crowd is the consulting company SPECIALISED in defining strategies and setting up activities that will help you engage potential investors interested in your equity crowdfunding campaign.
We will build a marketing strategy to attract the best potential investors interested in supporting your project. To achieve this goal, you will have the expertise and experience of Project Managers, Customer Support, Sales Team, and the Marketing Team (composed of Copywriters, Media Buyers, Developers, and CRM specialists) on your side.
Below you can find the Services and activities we can implement to help your project raise capital.
Our equity crowdfunding agency will support you at every stage of your capital-raising campaign, from strategic planning, processes and operations to reporting to future shareholders.
01
Landing Page
The Copywriter and the Designer build one or more presentation pages for your project (depending on the language to be used, sponsoring channels, target audience). They include compelling reasons to invest and key information about the crowdfunding campaign. Contacts acquired through promotional campaigns or other strategic marketing activities will access this page.
Obviously we are only talking about the tip of the iceberg because all technological assets (starting with CRM and Marketing Automation) are hooked up to the Landing.
02
Social Media Editorial Plan
The copywriter plans a list of content for the social media channels and newsletters, which are intended to inform leads about the start of the campaign, the progress of the campaign and any news relevant to the company.
03
Pre-Campaign Agreement Support
The Sales Department assists you in choosing the most suitable plan aligned with your goals and remains available to guide you with suggestions and advice regarding the crowdfunding ecosystem.
For example, we support you in structuring the rewards (the 3 benefits reserved for investors: experiential, product-based, and financial), teach you how to use a sales pipeline, and manage the different deals coming from marketing automation.
These strategies and activities, planned BEFORE the start of the campaign, aim to increase the funding you will receive. We provide you with the tools to make your project even more appealing to investors.
PLEASE NOTE THAT WE DO NOT HANDLE PRE-CAMPAIGN AGREEMENTS.
04
Drafting Press Release
The copywriters at Turbo Crowd are responsible for drafting the text that informs the market, stakeholders, partners, and potential investors about official updates regarding your company and the equity crowdfunding campaign.
05
Access to Supplier Partner Services
We can provide you with a list of selected suppliers who have demonstrated great competence and professionalism over the years. These suppliers include notaries, business plan production services, crowdfunding platforms, and financial advisors.
06
Online Paid Ads Management
The Project Manager and Media Buyers will propose one or more solutions to sponsor the campaign, based on the budget you decide to allocate for advertising. The channels to be used are Google, Facebook (now Meta) and Instagram, Linkedin, Bing.
The ADS Team will plan, build, manage and optimise the campaigns, keeping you updated on the results of each activity (we use Oviond for reporting, so you have a real-time updated dashboard).
07
Marketing and Sales processes
The Marketing Team devises the best strategy to intercept potential investors. The goal of Marketing and Sales Campaigns is to hook new leads, introduce them to the project, the campaign, and finally lead them to a call with you or directly to invest.
08
Newsletter, Automation Mail and SMS sequence
Copywriters develop a series of texts with the goal of informing potential customers and investors about the start of the campaign, the progress of the campaign, and the reasons why they should invest.
The texts are used for automated email sequences, update newsletters, or text messages to be sent to potential investors entered into the CRM.
The flow will be managed on Mautic, our marketing automation software integrated with the CRM. If you already have a software solution, we can use your preferred platform. If it has to be implemented from scratch, we use HubSpot.
09
Physical Event Support, Ads and Management
The Project Manager and the Marketing Team are responsible for defining and implementing the Marketing Strategy for your live or recorded webinar. This webinar serves as an opportunity for you to connect with potential investors who are interested in your project, with the objective of presenting them the campaign and your team.
This means operationally creating a dedicated landing page, up-to-date social editorial calendars and newsletters to promote it, integration for marketing automation activities and paid advertising management across various channels.
We will provide you with tips to make the webinar interesting, to break down the objections of the potential investor and resolve any doubts. Of course, we can also help you with the organizational aspect of choosing the platform to be used for the event.
10
Physical event
The Project Manager and the Marketing Team are responsible for defining and building the Marketing Strategy and Activities for your physical event, which allows you to meet potential investors interested in your project. The objective is to introduce them to the campaign and your company team.
This means operationally creating a dedicated landing page, up-to-date social editorial calendars and newsletters to promote it, integration for marketing automation activities and paid advertising management across various channels.
Additional Services
Other services we can offer include:
Whitepaper
A text that talks about the company and explains the motivations that should prompt potential investors to finance the project.
Periodic Communications
To be sent to shareholders once the campaign is over.
Dedicated support
One call per week for the first month, which becomes one call every two weeks starting from the second month onwards. If you require additional support, throughout the entire duration of our collaboration you can have three 30-minute calls per week with the Turbo Crowd team.
Blog
With a corresponding editorial plan for scheduling the articles to be published.
Affiliate & Referral Pack
2 tools that will bring you new customers and new potential investors. Affiliates are people who sell your product/service online and introduce you to new potential investors. Referral is the classic “bring a friend”! In exchange for financial benefits, it is your shareholders who bring you new potential investors.
Translations
In English and French.
Our packages
Lite
- Landing Page
- Social Media Editorial Plan
- Pre-Campaign Agreement Support
- Drafting Press Release
- Access to Supplier Partner Services
- Investor Engagement Strategy
- Online Advertising Management
- Conversion Funnel Creation
- Newsletter Creation and Management
- Physical Event Support, Ads and Management
- Physical Event Support, Ads and Management
- Lead generation
Standard
- Landing Page
- Social Media Editorial Plan
- Pre-Campaign Agreement Support
- Drafting Press Release
- Access to Supplier Partner Services
- Investor Engagement Strategy
- Online Advertising Management
- Conversion Funnel Creation
- Newsletter Creation and Management
- Physical Event Support, Ads and Management
- Physical Event Support, Ads and Management
- Lead generation
Plus
- Landing Page
- Social Media Editorial Plan
- Pre-Campaign Agreement Support
- Drafting Press Release
- Access to Supplier Partner Services
- Investor Engagement Strategy
- Online Advertising Management
- Conversion Funnel Creation
- Newsletter Creation and Management
- Physical Event Support, Ads and Management
- Physical Event Support, Ads and Management
- Lead generation
Turbo
- Landing Page
- Social Media Editorial Plan
- Pre-Campaign Agreement Support
- Drafting Press Release
- Access to Supplier Partner Services
- Investor Engagement Strategy
- Online Advertising Management
- Conversion Funnel Creation
- Newsletter Creation and Management
- Physical Event Support, Ads and Management
- Physical Event Support, Ads and Management
- Lead generation
- Additional Services
Some clarifications about Turbo Crowd:
For crowdfunding capital raising: we address those who want to raise and not those who want to invest.
Turbo Crowd does not have its own network of investors who finance the project and enable you to raise capital to support the company's growth.
In other words, we do not provide the capital ourselves but rather work to engage potential customers/investors interested in your venture.
After this necessary clarification, it is good to specify that:
❌
We are not a Club Deal
E we are not an association formed by investors who decide to get together to buy stakes and shares in a company.
❌
We are not a Community
We are not just a community of people discussing crowdfunding issues and topics!
By the way, some time ago we created a facebook group dedicated to those who want to start, grow and improve their company by raising capital through crowdfunding. Within the group we post webinars and answer questions from those who want to learn more about the crowdfunding world.
❌
We are not a Crowdfunding Platform
Turbo Crowd is not a crowdfunding platform in any of its forms: equity, lending, reward, donation, nor is it a tool for raising funds in other unconventional forms such as: safe/sfp, bond/minibond, ico/ieo/ido, registered with Consob, where you publish your project and raise funds.
*You make the arrangements with the platform you choose for the fundraising.
❌
We are not a SIM
SIMs (or Sociétés d'Intermediazione Mobiliare), are joint-stock companies carrying out securities brokerage activities.
