Crowdfunding is an excellent tool for companies and startups that need funds to grow their business but do not want to (and/or cannot) resort to traditional funding methods, which are notoriously slow, complex, and inaccessible.
To start a successful crowdfunding campaign, however, one cannot resort to improvisation, but must develop a detailed strategy.
Doing crowdfunding the right way - and making sure you reach your fundraising goals - means leaving nothing to chance, but planning every step in detail.
In this section you will find useful tips and tricks for growing your crowdfunding campaign and making sure you exceed your minimum target.
Knowing how to measure the success of a crowdfunding campaign is necessary in order to know what elements to pay attention to during its preparation and execution and what to evaluate after its conclusion.
Establishing the capital-raising goal for a crowdfunding campaign is a crucial step because it influences the perception of the project by potential backers and the ultimate success of the campaign.
Promoting the crowdfunding campaign on social media is crucial: whatever the target audience of potential investors is for a company today, it is sure to be found (also) on social.
Once you find out how many and what types of crowdfunding exist, it can be difficult to figure out which one to choose to raise capital and grow your business.
Those who want to launch a crowdfunding campaign and need to organize their time horizon need to know all the variables that determine the duration of a campaign and to know that the commitment required by crowdfunding begins long before and ends long after the campaign itself.
Creating a community of "true fans" around your brand is crucial to its long-term success, but it requires time and effort. This is where crowdfunding can come to the rescue, a tool that serves not only to raise capital, but also to build a solid and lasting relationship with one's most loyal customers.
A crowdfunding campaign to raise capital is first and foremost a marketing operation, which must be fueled with a robust communication strategy.
In most cases, crowdfunding portals conduct a careful evaluation of projects before deciding whether or not to host them on their site, taking into account factors such as the growth potential of the venture and the financial results achieved.
Work for equity is a practice that allows companies to remunerate their employees and contractors by offering them company shares instead of money. It is also a great complementary tool to a SAFE or equity crowdfunding campaign, if used in the right way.
The hottest topic for entrepreneurs entering online capital raising is the sketch of the crowdfunding investor.
Turbo Crowd is the first crowdfunding marketing consulting company and is a trademark owned by Italia Digitale SRL.
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