Blog Crowdfunding

We use this category to feed the loop grid on the home page with campaigns followed.

account based marketing
Doing Business

Account based marketing for capital raising

Account Based Marketing is a B2B marketing and sales strategy that is an alternative to the classic purchase of online and offline advertising space, allowing you to bypass high advertising costs and reach a carefully selected target audience based on your needs.

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reward crowdfunding platforms
ABC of Crowdfunding

Reward crowdfunding platforms

Reward crowdfunding is a capital-raising model based on the promise of a reward: the company recognizes a prize (reward) to those who decide to support the realization of a product (more rarely a service) with a cash contribution. The collection usually takes place on reward crowdfunding platforms that act as a conduit between the company and its supporters.

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capital raising
Crowdfunding: new frontiers

Why making capital raising a business asset

The least efficient way to do crowdfunding capital raising is to consider it an extraordinary, tedious but necessary operation. The most efficient one is to make capital raising a business asset.

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referral marketing crowdfunding
How to do Crowdfunding

Referral marketing for crowdfunding

Doing an equity crowdfunding campaign means talking about themselves, that is, about the company, the project behind it, and the values that drive it. Crowdfunding, in fact, is first and foremost a marketing operation. Among the strategies one can adopt is what is known as "referral marketing", which is nothing more than a sophistication of the famous word-of-mouth mechanism.

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