
From idea to market: how to sell your product or service
We propose a comparison between the “standard” path for moving from idea to market and the “crowd” path for selling your product or service.
We use this category to feed the loop grid on the home page with campaigns followed.

We propose a comparison between the “standard” path for moving from idea to market and the “crowd” path for selling your product or service.

Why we talk about peer-to-peer lending and lending crowdfunding and how all forms of “peer-to-peer lending” work.

What are securities and which instruments fall within the scope of the European crowdfunding regulation?

What is share dilution in equity crowdfunding and how to manage it to turn it into a useful tool?

What do the various funding rounds for startups mean and which investors step in at each stage?

How to become an innovative startup, what advantages it entails, and what benefits are expected from 2025.

Building a secondary market for crowdfunding is the maturity condition for this tool: let's find out the possible solutions.

In any crowdfunding campaign, early investors are the engine that sets the raising in motion: who are early bird investors and how to attract them?

Crowdfunding is first and foremost a relationship marketing operation: let's find out who crowdfunding investors are and how to reach them.

Crowdfunding abroad is a way to test new markets, increase brand awareness and position oneself as an international enterprise.

Technologies that maximize the performance of a crowdfunding campaign, stage by stage.

A guide for companies that want to do lending, equity or reward crowdfunding: what documents you need to do crowdfunding.