Crowdfunding is an excellent tool for companies and startups that need funds to grow their business but do not want to (and/or cannot) resort to traditional funding methods, which are notoriously slow, complex, and inaccessible.
To start a successful crowdfunding campaign, however, one cannot resort to improvisation, but must develop a detailed strategy.
Doing crowdfunding the right way - and making sure you reach your fundraising goals - means leaving nothing to chance, but planning every step in detail.
In this section you will find useful tips and tricks for growing your crowdfunding campaign and making sure you exceed your minimum target.
Doing an equity crowdfunding campaign means talking about themselves, that is, about the company, the project behind it, and the values that drive it. Crowdfunding, in fact, is first and foremost a marketing operation. Among the strategies one can adopt is what is known as "referral marketing", which is nothing more than a sophistication of the famous word-of-mouth mechanism.
In order to raise capital, it is essential to have well-defined marketing and sales processes in place in the company, which once implemented will be instrumental in improving the efficiency of sales strategies forever.
Knowing this way of raising capital thoroughly and learning in advance what mistakes not to make is the strategy of the conscious entrepreneur to minimize risks, which exist as in any other business activity.
One of the many problems facing businesses that need to raise capital is time. While defining how long it takes to raise capital in crowdfunding is not as easy as it sounds, what is certain is that traditional sources of credit, such as banks, have very long response times. As well as the fact that they often pose insurmountable barriers to entry.
There are many strategies to make a crowdfunding campaign successful, but one is more important than the others: we are talking about precrowd.
If you are an entrepreneur looking for capital, you need to explain to your target audience of potential investors why they should invest in crowdfunding.
Finding investors for start-ups is the crucial issue that determines their ability to survive and then grow and become solid enough to produce wealth.
Learning to regard equity crowdfunding as a marketing tool is the secret to to maximizing profit from what is commonly considered "only" a financial tool.
If there were a magic or chemical formula to make an equity crowdfunding campaign successful, equity crowdfunding would probably not exist.
There are 51 Italian crowdfunding platforms authorised by Consob as of 2022, according to the Politecnico di Milano report on crowdinvesting.
Turbo Crowd is the first crowdfunding marketing consulting company and is a trademark owned by Italia Digitale SRL.
Headquarters: Via Monte Nero 82 – 20135 Milan, Italy
VAT number: IT11914080962
