Blog Crowdfunding

"True fans" and crowdfunding
How to do Crowdfunding

“True fans” and crowdfunding: the winning combination

Creating a community of "true fans" around your brand is crucial to its long-term success, but it requires time and effort. This is where crowdfunding can come to the rescue, a tool that serves not only to raise capital, but also to build a solid and lasting relationship with one's most loyal customers.

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crowdfunding faq
ABC of Crowdfunding

Crowdfunding FAQs

In order to understand crowdfunding and its potential, it is enough to know a few rules and some basic principles that are key to its operation: we gather them in this article by answering crowdfunding FAQs.

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pre-money value and post-money value
Doing Business

Difference between pre-money value and post-money value

One of the concepts that aspiring startuppers have to deal with when seeking capital for their business is that of pre-money valuation.To get a complete picture of the topic, one must understand the difference between pre-money and post-money value of a company.

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Work fof equity and crowdfunding
How to do Crowdfunding

How to successfully match work for equity and crowdfunding

Work for equity is a practice that allows companies to remunerate their employees and contractors by offering them company shares instead of money. It is also a great complementary tool to a SAFE or equity crowdfunding campaign, if used in the right way.

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crowdfunding banking reputation
Doing Business

Crowdfunding to improve your credit rating

It can be difficult for a startup or SME in Italy to gain access to bank credit because the parameters required to have a good credit rating are often unattainable and the conditions to be met following any financing are onerous for these types of companies.

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