It can be difficult for a startup or SME in Italy to gain access to bank credit because the parameters required to have a good credit rating are often unattainable and the conditions to be met following any financing are onerous for these types of companies.
The hottest topic for entrepreneurs entering online capital raising is the sketch of the crowdfunding investor.
Lending crowdfunding is the capital raising model that traces the pattern of lending: the company launching the campaign on one of the available lending crowdfunding platforms collects money on loan from participants and then pays it back at maturity with pre-determined interest.
Crowdfunding is a financial and marketing tool that is a highly challenging and significant activity in the life of a business, so inevitably it can have pros and cons.
Donation crowdfunding is fundraising for social, charitable or cultural causes that can take place on specific online donation crowdfunding platforms.
Crowdfunding is an ideal tool not only for the start-up phase of an entrepreneurial project, but also for its subsequent development.
Account Based Marketing is a B2B marketing and sales strategy that is an alternative to the classic purchase of online and offline advertising space, allowing you to bypass high advertising costs and reach a carefully selected target audience based on your needs.
Reward crowdfunding is a capital-raising model based on the promise of a reward: the company recognizes a prize (reward) to those who decide to support the realization of a product (more rarely a service) with a cash contribution. The collection usually takes place on reward crowdfunding platforms that act as a conduit between the company and its supporters.
Security Token Offering is the new frontier of capital raising, enabling crowdfunding operations by taking advantage of all the benefits of blockchain.
The press release is an effective tool for promoting one's crowdfunding campaign, which is based on the so-called principle of social proof.
An accurate pre-money valuation before a financing round is most important for both the company itself and potential investors.
The least efficient way to do crowdfunding capital raising is to consider it an extraordinary, tedious but necessary operation. The most efficient one is to make capital raising a business asset.
Turbo Crowd is the first crowdfunding marketing consulting company and is a trademark owned by Italia Digitale SRL.
Headquarters: Via Monte Nero 82 – 20135 Milan, Italy
VAT number: IT11914080962
