Launching a crowdfunding campaign is not a single, point-in-time action of clicking at the right time to go online, but rather a procedure composed of many steps leading up to that right moment.
False myths about crowdfunding sprang up like mushrooms in the early years of the phenomenon's development and are struggling to die. It is time to dispel them.
Everyone knows what crowdfunding is, broadly speaking, but few people know what it really means to run a crowdfunding campaign and which companies are suited to do it.
A recent TechCrunch blog article shone a spotlight on the added value of crowdfunding beyond raising capital and offered a comparison between crowdfunding and venture capital.
The ECSP Regulation is changing the crowdfunding market and opening new opportunities for both platforms and entrepreneurs.
Creating a community of "true fans" around your brand is crucial to its long-term success, but it requires time and effort. This is where crowdfunding can come to the rescue, a tool that serves not only to raise capital, but also to build a solid and lasting relationship with one's most loyal customers.
In order to understand crowdfunding and its potential, it is enough to know a few rules and some basic principles that are key to its operation: we gather them in this article by answering crowdfunding FAQs.
A crowdfunding campaign to raise capital is first and foremost a marketing operation, which must be fueled with a robust communication strategy.
In most cases, crowdfunding portals conduct a careful evaluation of projects before deciding whether or not to host them on their site, taking into account factors such as the growth potential of the venture and the financial results achieved.
One of the concepts that aspiring startuppers have to deal with when seeking capital for their business is that of pre-money valuation.To get a complete picture of the topic, one must understand the difference between pre-money and post-money value of a company.
Substack is a U.S.-based platform that offers companies and journalists the opportunity to publish newsletters and other content for free, earning on readers' subscriptions.
Work for equity is a practice that allows companies to remunerate their employees and contractors by offering them company shares instead of money. It is also a great complementary tool to a SAFE or equity crowdfunding campaign, if used in the right way.
Turbo Crowd is the first crowdfunding marketing consulting company and is a trademark owned by Italia Digitale SRL.
Headquarters: Via Monte Nero 82 – 20135 Milan, Italy
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