Creating a community of "true fans" around your brand is crucial to its long-term success, but it requires time and effort. This is where crowdfunding can come to the rescue, a tool that serves not only to raise capital, but also to build a solid and lasting relationship with one's most loyal customers.
In order to understand crowdfunding and its potential, it is enough to know a few rules and some basic principles that are key to its operation: we gather them in this article by answering crowdfunding FAQs.
A crowdfunding campaign to raise capital is first and foremost a marketing operation, which must be fueled with a robust communication strategy.
In most cases, crowdfunding portals conduct a careful evaluation of projects before deciding whether or not to host them on their site, taking into account factors such as the growth potential of the venture and the financial results achieved.
One of the concepts that aspiring startuppers have to deal with when seeking capital for their business is that of pre-money valuation.To get a complete picture of the topic, one must understand the difference between pre-money and post-money value of a company.
Substack is a U.S.-based platform that offers companies and journalists the opportunity to publish newsletters and other content for free, earning on readers' subscriptions.
Work for equity is a practice that allows companies to remunerate their employees and contractors by offering them company shares instead of money. It is also a great complementary tool to a SAFE or equity crowdfunding campaign, if used in the right way.
It can be difficult for a startup or SME in Italy to gain access to bank credit because the parameters required to have a good credit rating are often unattainable and the conditions to be met following any financing are onerous for these types of companies.
The hottest topic for entrepreneurs entering online capital raising is the sketch of the crowdfunding investor.
Lending crowdfunding is the capital raising model that traces the pattern of lending: the company launching the campaign on one of the available lending crowdfunding platforms collects money on loan from participants and then pays it back at maturity with pre-determined interest.
Crowdfunding is a financial and marketing tool that is a highly challenging and significant activity in the life of a business, so inevitably it can have pros and cons.
Donation crowdfunding is fundraising for social, charitable or cultural causes that can take place on specific online donation crowdfunding platforms.
Turbo Crowd is the first crowdfunding marketing consulting company and is a trademark owned by Italia Digitale SRL.
Headquarters: Via Monte Nero 82 – 20135 Milan, Italy
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