Green Ltd. brought advanced telecommunications solutions to the world of renewable energy. The crowdfunding made it possible to extend the offering from only businesses to households.
Initially, in fact, Green mainly targeted businesses for two services: energy production and consumption efficiency. It studied advanced solutions to put the energy produced "in the cloud" and provide access to it to users through Selea platform. From queta platform came the initiative of the National Energy Community, the only one in Italy and in which everyone, both individuals and businesses, can participate, saving on their utility bills and contributing to clean energy production.
At this point the regulatory issue of the participation to the initiative by private individuals: hence crowdfunding, which in the equity type gives the opportunity to buy shares in a spa (the citizens' energy community, one for each area of Italy and each part of the CEN) that entitle them to access to energy at the cost of production and stable. Companies will also be able to provide shares to employees as a benefit.
In Green's crowdfunding, the equivalence perfectly applies. partner=customer which is the basis for seeking investors in crowdfunding. Indeed, in this case, the equivalence is forced, because only members can take advantage of this energy supply. A community is created that shares values and a system of self-generation of energy, which individuals cannot always build for themselves.
Crowdfunding for the Green team was an unfamiliar tool. They turned to Turbo Crowd to get campaign support because they understood that you cannot be self-taught if you want to achieve concrete results. This realization enabled them to approach the operation without fear, but rather with preparation.
Sergio Leali points out that with crowdfunding they have learned to appreciate a new kind of tool, to discover all the areas where it can come in handy, and to never improvise. A company must move carefully and professionally, especially when involving other partners, and then rely on competent people, both internally and externally. L'equity crowdfunding has provided an unparalleled opportunity for involvement, making possible a unique model of participation and fruition. From a regulatory and bureaucratic point of view, it made Green's innovative proposal usable toward households, not just businesses, expanding its social, cultural and economic impact.
Quoting Sergio, "everything should be done twice: the second time you don't make the mistakes of the first time," and this also applies to crowdfunding: maximum efficiency and best benefits are achieved by doing multiple campaigns.
WEBINAR TOPICS
0:00 Introduction
2:15 Why crowdfunding
8:50 Members and customers
11:55 Fears and doubts about crowdfunding
14:25 What you can learn from crowdfunding
18:00 The benefits of crowdfunding beyond capital
22:10 Making more than one crowdfunding campaign
24:20 Tips for those who want to do crowdfunding
SPEAKERS
Claudio Grimoldi, Founder of Turbo Crowd
Sergio Leali, Founder&CEO of Green Ltd.
